WHITE | Sign Of The Times
24.25.26.27 FEBRUARY 2023
TORTONA FASHION DISTRICT
White confirms itself as a platform for innovation and scouting, acting as a true trade union between companies,
buyers and showrooms and creating connections between creatives and international market players.
An itinerary enriched by events and workshops involving visitors in the different aesthetic realities and from all over the world, featured the
'From design to production' project that saw
Armenian and Moldovan designers connect with sustainable and technologically advanced international manufacturers.
Among them, the world of denim interpreted by the brand Nelly Serobyan produced by Zakaryan Jeans LLC and the designer Inga Manukyan produced by Nanman LLC propose new methods of production, washing and finishing - such as tye dye denim with floral patterns - for unprecedented versions of jackets, dresses and denim tops, leaving no waste material behind that becomes raw material for knitwear collections.
From Norway, the Come As You Are outerwear carries a three-generation history as told by George and Anna Noerstrud, whose grandmother - called Queen of the Rost and Stockfish - travelled across Europe pursuing her own passions and inclinations. It is with this in mind that the garment becomes a statement of personality. And again, the multicoloured patterns, bearers of freedom and positivity by Oleana; the shapes inspired by the space suits of Color Vision, with rigid and doubled profiles, made in Martina Franca with stock fabrics from the LVMH group, buttons inspired by climbing rocks or chocolates.
From Canada, Evan Ducharme's genderless jumpsuits, dungarees and trousers customised with all-over prints of the original pages of the register of the indigenous peoples living on the reserve; Robyn McLeod's hand-embroidered leather dresses and jackets by her sister Shona; Niio Perkins' handcrafted earrings and Lesley Hampton's floaty dress dedicated to her mother; brands of a high creative and manufacturing level, brought to WHITE thanks to the commitment of Sage Paul - a charismatic figure of indigenous design and art manager - constantly committed to the international promotion of indigenous culture and its protagonists and with the support of the Embassy of Canada, the Canada Council for the Arts, Canadian Heritage and the IFA - Indigenous Fashion Arts programme.
| At the Basement, the space dedicated to the counterculture of the fashion scene, presents the collections of Vuscichè, Alessandra Marchi and Wen Pan, which reinterpret traditional tailoring in a material key, offering a revolutionary new vision of the archetypes of elegance. |
At My Own Gallery the panel dedicated to the Fashion Minority Alliance project entitled 'Is diversity and inclusion a pipe dream? Overcoming tokenism in Europe and beyond" was moderated by international costume and fashion journalist, lecturer and creative advisor Cristina Manfredi, Barbara Kennedy-Brown founder FMA, Olubiyi Thomas - designer, Cassidy Swinger- activist, Elena Berardi partner Schwa, Judith Saint Jermain - designer, Romeo Hunte - designer.